The assignment was to choose a company and apply one of five marketing strategies to the company’s marketing. Originally, we chose a cruise ship company but, due to Covid-19, we felt that there was too much uncertainty for a comprehensive marketing plan.
As a team, we still wanted the challenge of taking a brick-and-mortar entertainment company and revamping their marketing to fit the exclusively online world that Covid-19 created. Earned media is one of the strongest benefits of social media and we wanted a way to capitalize on that concept as well as create a method for online revenue creation.
As a team, we still wanted the challenge of taking a brick-and-mortar entertainment company and revamping their marketing to fit the exclusively online world that Covid-19 created. Earned media is one of the strongest benefits of social media and we wanted a way to capitalize on that concept as well as create a method for online revenue creation.
We decided the San Diego Zoo was a great example of a company that could create subscription-based educational content for a short-term revenue solution and then implement other marketing solutions for improved long-term analytics and revenue realization.
I created this cover image in photoshop. One of the most popular animals in zoos is the lion. I designed it this way so the eyes would catch the viewers eye as they read the title..
We decided on the name Operation: Digital Zoo because of the word association with Mission Impossible. We thought it fit due to the way that brick-and-mortar entertainment sites like, zoos, theme parks, and aquariums were negatively affected by the pandemic. It seemed like a very difficult task to try to rethink how these sites receive income and modify the revenue streams to upkeep the zoo during a very difficult and unprecedented time.
The names on the title page were organized by first name alphabetical order not by contribution.
We decided on the name Operation: Digital Zoo because of the word association with Mission Impossible. We thought it fit due to the way that brick-and-mortar entertainment sites like, zoos, theme parks, and aquariums were negatively affected by the pandemic. It seemed like a very difficult task to try to rethink how these sites receive income and modify the revenue streams to upkeep the zoo during a very difficult and unprecedented time.
The names on the title page were organized by first name alphabetical order not by contribution.
